Projects
Capstone Project
This project focuses on the development of an intelligent, end-to-end career guidance system designed to bridge the gap between securing an internship and achieving long term professional growth. Unlike traditional platforms that end their service at the "hiring" stage, this AI driven solution provides continuous mentorship and structured support throughout the entire internship cycle.
Digital Marketing & Social Media Engagement
This project involved a deep dive data analysis of a university/educational website's traffic patterns to identify engagement barriers and develop a strategic roadmap for increasing international reach and user retention.
Principles of Marketing
This project involves a comprehensive situational analysis and the development of an Integrated Marketing Communication (IMC) strategy for Speed Housing LLP, a Hyderabad based real estate firm specialising in affordable, high quality residential properties. The study focuses on optimising brand positioning and communication to better serve the middle income housing market.
Branding and Brand Management
To identify untapped market opportunities for Airbnb and design service extensions that address modern user pain points in the professional and social sectors.
Online Advertising
A B2B supply platform that connects Hyderabad’s local farmers with businesses by delivering fresh, high quality fruits and vegetables through a streamlined and reliable distribution network.